It can be difficult to learn new ways of behaving towards ourselves.......I too used primarily food as a reward for practically everything that ever happened or didn't happen to me.
Now I do other things:
a Pier One candle
a trip to Bath and Body Works
a new outfit (sometimes in a size too small so I have it to look forward to)
a new earring
applying a facial at home
putting on a hair conditioner and soaking in the tub
a new book
a massage
take the time to learn a new song on the guitar
etc etc
anything that can make you feel pampered. But I do have to say that you kind of have to LEARN to view that as pampering yourself. Before, the only thing I considered pampering was a Baskin Robbins 3 scoop sundae!!!
Now I realize that's not in my best interest to eat that way ALL THE TIME. And I've found great pleasure and relaxation in something as simple as putting a Burt's Bees clay mask on, slicking my hair up with a fancy intensive conditioner, and sinking into the bathtub with lots of bubbles, an ice cold bottle of water and a book. I feel like QUEEN OF THE UNIVERSE! LOL.
It's a daily effort to change those ingrained thought patterns, we have to just keep working at it!
Carrie