I hear you Terry.
One thing that I find helps with the taste is to add more water than the directions call for. I use at least 12 ozs. of water to blend the shake and then add 5 or 6 cubes of ice. then blend until the ice is incorporated into a thick frothy shake. I think it improves the flavor and it adds more water to your days total.
If you are a coffee drinker, add it to your coffee. I know it doesn't mix well in hot liquids but if you will pour about 12-14 ozs. of hot coffee into the blender, place the lid on and turn the blender on to it's lowest speed.
While blender is whirring, take off lid and add 1 packet of Swiss Mocha, Dutch Chocolate or Hot Cocoa. Blend at high speed for a little bit. (There will be no lumps) Pour into the largest coffee cup you can find and enjoy the most delicious cup of Cafe' Mocha, smothered in foam. I have also heated these 3 flavors plus vanilla, using only hot water with this method. Do not microwave. As you drink this you may need to swirl it around in your cup to keep it from settling to the bottom.
I agree with you that the Dutch Chocolate is a little strong but using the above directions, I think you will find that you will begin to like it. Let me know what you think.
Maggie