I read this on a yahoo board and found it intriguing.... don't know how true, but its sounds viable.
Medifast & Cuts Fitness for Men Announce Partnership Targeting ''Regular Guys''
Tuesday April 24, 11:49 am ET
Leaders to Offer Combination of Fitness & Weight Loss Products
OWINGS MILLS, Md. & CLARK, N.J.--(BUSINESS WIRE)--Medifast & Cuts Fitness For Men today announced a strategic partnership that will target the millions of "Regular Guys" who are seeking weight loss and fitness solutions. The relationship combines leaders in both the weight loss and fitness franchising categories.
Cuts Fitness franchisees and trainers will offer each Cuts member with personalized attention and guidance with product selection and adherence to the Medifast program. Men who order Medifast through Cuts will receive free personal support and a week free of Medifast with their first purchase of a variety package.
To enhance its fitness offering, Medifast, an innovator in weight loss for men, will offer its male customer base discounted gym memberships to the approximate 75 Cuts Fitness For Men franchises. And for those men who don't have access to Cuts gyms, Medifast will be offering the newly published book by Perigee released May 1, 2007, "Cuts Fitness For Men-- The Ultimate 30 Minute Workout. The new book features easy to read fitness and healthy lifestyle for guys of all ages and sizes.